Professionally Presented.
A professionally presented business website is a powerful and essential
marketing tool: it's the first thing prospective customers will look at
before they decide to contact you. A well-designed website creates an
image of professionalism. Remember that your site needs to satisfy the
needs of your visitors as well as your company.
Well Designed / Organized.
Make sure your website is compelling, well-designed, and organized.
People don’t like searching through pages and pages of information to
get to the page they want.
Fast Loading.
Big graphics often impress the webmaster more than the visitor. Large
and out of context graphics should be avoided where possible. Your site
needs to load as quickly as possible. A slow loading website will be
closed by it's visitors before they've even viewed it! Did you know
that the average internet surfer only waits 10 seconds for a page to
load before clicking on the close button! Another thing to consider is
that some visitors may still be accessing your website via dial-up.
Copy, Copy, Copy.
Make sure your copy has been checked for spelling and punctuation or it
could be losing you visitors. How many websites have you visited where
the spelling and punctuation were sub-standard? What were your thoughts
about the site and your reaction? Many html editors have a built-in
spellchecker these days - it's there for a reason - use it before you
upload your page!
Search Engine
Optimization.
If you do a quick search for any keyword on any popular search engine
what do the first five results have in common? Optimized Keyword Meta
Tag? Not always. Optimized Description Meta Tag? Nope. What then? The
answer is simple
Content, content, content!
The content of the webpage itself is what gets these sites to the top
of search engine listings. Why the content? Simple.
Search Engines like content because people like content.
Another thing about content is that if your visitors like what you have
written they are going to link to it and this, in turn, pushes your
search engine rankings higher.
If you take a look at the HTML source code of some of your search
results I bet some of them don't even have keyword or description meta
tags let alone optimized ones! Go take a look and see.
